DPN NAVIGATOR Animated Ad Suite
Banner and Social ads for the Vertex DPN Study
Project Summary
Praxis headed the branding on many medical studies. This often included websites, brochures, posters, visit guides, and of course, digital advertising.
Some such studies had the benefit of a budget that would allow them animated assets. Animated assets are known to attract user attention better than that of static media.
For the DPN study, I animated banner ads in GWD, using HTML, and I animated the social media ads in Adobe After effects to be exported as MP4s.
DPN is a study for Diabetic nerve pain. The concept was showcasing the feet with bees and a honeycomb texture to represent the stinging nerve pain.
Animated Social Ads
Final MP4s
These, like many animated stories, were created to be both 1080x1920 to fit the full mobile reel layout, and 1080x1080 to sit nicely in the feed. For the reels, we used a Facebook template buffer to factor room at the top and bottom for the Meta overlays.
Turn around time on these was a crunch, so with that allotted time, I characterized the foot pain and bees as animatedly as possible, while leaving visual room for a user to read the important copy.
Social Media Layouts
These social sets were highlighted by their animation, but we also made static ads for display in the feed. For the convenience of the client the storyboards were laid out in detail along with the matching social media copy so they could accurately visualize the entire ad.
On the storyboards you can see the overlay example I created to visualize the actual overlay that would display on social media.
Banner Ads
Animation, Layouts and storyboards
Here we're able to see the storyboards for the animated banner ads.
Whenever banner ads were intended to be animated with HTML, we always created a static ad, often required for posting, as a backup in the event that the ad doesn't load properly. These statics were seen by approximately 1% of users.
Conclusion
This DPN NAVIGATOR study had a concept that was very complex and dynamic. It was important to bring that dynamic quality to life for the advertising. We of course want to drive as many potential participants to the prescreening website as possible.
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